Strategy is the doorway to success. Add in well-honed expertise and the best, measurable technology and you will find that our comprehensive, market-savvy approach challenges the norm and incites action from your target audience.
Whether you are looking to retain existing, acquire new, or win back old customers, we will help you identify your position in the marketplace in order to deliver a solution that rises above the clutter through engaging, consistent cross-media creative and messaging.
- PURLs
Dramatically increase response rates by capturing direct mail, direct survey or email campaign responses with Personalized URLs. An easy fit into any marketing campaign, it all starts with your customer database or mailing list.- Email Campaigns
Engage the consumer, build relationships, make sales and gather data with high-performance email, special offer and newsletter campaigns. Once a year or once a month, email is a fast, effective way to get noticed.- Personalized Communications
Start a one-on-one conversation knowing they will be interested. Generated by the use of customer data, personalized communications enable you to track and measure marketing efforts and determine marketing ROI down to the individual consumer.- QR Codes
By simply scanning a Quick Response code with a smart phone, you can direct customers to a landing page, event invitation, map, video or a company website. A QR code can be placed on almost anything to make your message as easily accessible as possible.
- List Acquisition & Management
Increase ROI by ensuring that your lists are current, credible and targeted. Whatever your criteria, we can build a list specific to your campaign. Or simply log in to our online portal and create real time lists sorted by geography and demographics in seconds.- E-Commerce
Globalize the market potential for your products or services by offering an online portal and a friendly, easy way for consumers to work with you. Premium content, e-tail or B2B, e-commerce allows you to make the most of your online exposure.- Intranet
Foster communication and collaboration through a private, user-specific interface that allows you to speak to your internal audience in a personalized way and immediately act on their feedback.- Ordering Systems
Enable both business-to-business and business-to-consumer transactions through an online interface that captures buying behavior and customer information, verifies payments and processes for fulfillment.- Microsites
Drive product sales, add value, increase customer base and build brand by highlighting a particular product, service or special offer via a microsite. Ranging from one page to several, microsites offer campaign-specific, in-depth information or editorial support about a particular product or service tailored to a specific customer type.
- Database Analytics
Invigorate response rates, heighten customer loyalty and increase profits with a combination of market research and database analytics to better understand consumer targets, guide new positioning and inform future messaging.- ROI Reporting
Track the ROI on your marketing spend. By finding out what’s working vs. what isn’t, real time adjustments can be made to your contact strategy. Actionable reports of campaign effectiveness highlight results by relevant category and track conversion ratios.