Archive for April 2017


Vision Acquires The Core Organization

News Advisory

Vision Acquires The Core Organization

Adds a leading direct response agency to its growing marketing services platform

CHICAGO, IL. April 24, 2017 – Vision, a leading marketing solutions provider announces its acquisition of The Core Organization, a leading direct response agency based in Chicagoland. The acquisition brings new direct response services to Vision, while adding state-of-the-art production and technology capabilities to Core’s growing client demands.

For over 25 years, Core has been a full-service direct response agency providing strategy, creative services, propriety data modeling and fulfillment services resulting in higher response rates and lower customer acquisition costs for its clients. Core has become a thought leader within the insurance, financial services and specialty retail verticals and was recently named by INC magazine to its prestigious list of 2016 Fastest Growing Private Companies in the US.

“We are extremely excited to have Core as our new partner,” said Doug Powell, CEO of Vision. “We have experienced significant organic growth in the last year and this acquisition continues that trajectory. Importantly, Core provides us new capabilities that our clients can leverage to make smarter marketing decisions. We will continue to make investments in people, services and technology to meet the growing demands of our clients.”

“Core continues to experience tremendous success in increasing the effectiveness of clients direct marketing and omni-channel campaigns. Joining forces with Vision, an industry leader in the execution of highly customized data driven communications, allows us to continue to focus on what we have proven delivers results,” said Steve Lumley, CEO of Core. “I am eager to work with the Vision team and we are confident the synergies of our two organizations will deliver great value to our clients.”

To learn more about The Core Organization, visit

About Vision

Vision is a leading provider of marketing service and technology solutions. The company specializes in multi-channel, personalized direct response campaigns, marketing automation solutions and large format graphics displayed at retail locations and large-scale events.  Vision serves national brands across many sectors including retail, insurance, financial services, healthcare, financial, automotive, e-commerce and not-for-profit. Vision is headquartered in Chicago and has approximately 350 employees.


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Completed Display 1

Going Interactive with Southwire Displays

Vision recently worked with electrician tool, wire and cable manufacturer Southwire to develop a unique countertop-style interactive POP (point-of-purchase) display. Southwire was seeking to create 150 of the displays for select retailers across the country.

Completed Display 2The display program initially posed several challenges. “For starters, the display would need to be lightweight and mobile, capable of easily being lifted off a sales counter and moved to a product shelf,” explains Vision account executive Mark Stempel. “We would also have design it to be self-powering, capable of running a 5” LCD screen playing a repeating video.

The display would also need to be secure. Southwire would be showcasing a high-end electronic meter on the display.

Lastly, the displays were going to be used on a temporary basis. Like with most projects, cost was a factor. Using lighter weight materials could keep the cost down but also lessen the display’s strength and ability to hold added visual, power and safety components on top of the display products themselves.

holdersAfter consulting with multiple POP display manufacturers and not reaching a solution they were happy with, Southwire turned to Vision and Mark Stempel for help. Mark, a twenty-six year veteran of the print and POP display industry, spearheaded a design and development initiative that came up with display solution that he hoped would meet the requirements Southwire set forth.

Mark quickly recognized that using coated b-flute corrugated board in a compact manner such as the size of this display, would supply plenty of strength while keeping the unit lightweight (under 3 lbs.). Powering the LCD screen would be a battery pack consisting of six D-cell batteries capable of playing a video loop over 10,000 times. Securing the meter to the display was an 1/8″ aircraft cable.

20160204_164407“The design was not groundbreaking by any means. The key was bringing in the right components to meet Southwire’s needs,” explains Stempel. “What Vision did for Southwire was search harder for a solution. We wouldn’t except what the others told Southwire; that the display required heavier, more costly permanent materials. We went out and found the components that would work. We designed a display that was light, cost less to ship, secure, powered and appealing in design. Our client was very pleased!”

If you are interested in speaking with a Vision representative, please click the button below.

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About Southwire:

Southwire Company, LLC is North America’s leading manufacturer of equipment, wire and cable used in the distribution and transmission of electricity. Throughout its history, our company has sought to help provide power through our products, our service and by helping empower our customers, employees and communities.


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