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Beyond the Myths: Young Adults Do Read Mail Leading the digital revolution are Millennials (according to The Center for Generational Kinetics, are those born between the years 1977 and 1995).  The stereotypes are there: Millennials are digital natives, constantly checking their smartphones and the only way for marketers to reach them is through social media.¹ Well, truth have it, Millennials respond to a low-tech direct marketing approach that’s been around for centuries. We're talking about paper…
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