Vision Hits the Fast Lane with Feld

Vision conquers light with large format graphics and helps Feld Entertainment’s event sponsors shine.

Client Background:

Feld Entertainment® is the worldwide leader in producing live family entertainment experiences. Over 30 million people attend Feld Entertainment shows each year including Ringling Bros. and Barnum & Bailey Circus, Disney on Ice and Disney Live. The high-octane subsidiary, Feld Motorsports also operates the wildly popular Monster Jam®, Monster Energy Supercross®, Nuclear Cowboyz®, AMSOIL Arenacross and Marvel Universe® LIVE!

Story Information:

In 2006, Vision earned the opportunity to produce the on-course graphics to all of Feld Motorsport’s Supercross tour events that season. The Supercross takes place in large baseball and football stadiums accross the country and each event can require as many as 2000 printed large-format graphics.

One the primary challenges was solving an ongoing issue with printed banners producing too much light bounce which was glaring out the sponsor branding. Prior attempts to matte laminate the graphics resulted in muting the sponsor colors. Vision was able to formulate a perfect mix of laminate that greatly reduced light bounce while maintaining the color pop. The results we’re a win the Supercross main sponsor, Monster Energy whose pop of vibrant color is a signature of the brand.

That successful first season with Supercross led to Vision expanding it’s partnership with Feld for the Monster Jam, Ringling Bros. and Barnum & Bailey Circus, and Disney productions. Challenges for these varying shows included designing and producing many custom standees and displays that would need to ship flat, be easily assembled on location and sturdy enough to handle high-family-traffic areas. Ongoing work with Feld Entertainment also includes large-format show promotions and billboards.

Our ten year relationship with Feld Entertainment has inspired collaborative innovations and yielded positive results. We are committed to meeting the challenges of our most creative and prolific clients like Feld.

Services Utilized:

  • Large-format print
  • Digital print
  • Installation
  • Creative
  • Engineering (Custom displays)
  • On-site management
  • Kitting

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