Five Important Metrics That Prove Direct Mail Works

While some people may consider direct mail old fashioned, we think a better word is “classic”. Even as technology allows faster and faster communication, direct mail remains a highly effective part of local and national marketing efforts. Here are a few of the metrics that prove it:

Direct mail continues to be used heavily, with a 43 percent share of total local retail advertising.

Consumers are used to going to their mailboxes to get physical mailers from the businesses in their communities. By reaching out through the channel used by nearly half of all businesses, you are reaching people where they expect.

Seven out of 10 Americans say mail is more personal than the Internet.

There is nothing else quite like holding a physical piece of mail in your hands. Create inventive and enticing direct mail campaigns that urge prospects to open and look inside. The chances of them becoming curious enough to look inside are higher than they are with direct email, banner ads or other online marketing.

Personalized print media has a more powerful presence than a personalized email.

Audiences recognize that it takes more effort to customize print media than digital. They understand the level of effort that goes into a direct mail marketing campaign. This implicitly lets them know the effort you are willing to invest for clients and that you highly value customers.

Forty percent of consumers check out new businesses after receiving direct mail.

This is significantly higher than the percentage who look at new businesses after receiving an email. If only a portion of those go on to make a sale, there is still a remarkable return on your marketing investment.

Nearly half of all people keep direct mail marketing pieces for future reference.

How often do you look at advertising emails you saved to look at later? Chances are, you forget many and never go back. However, mail is a physical item that your prospects will run across again and again. If your direct mail campaign offerings pique their interest, they’ll save the piece until they need your service or have more time to research.

Vision uses a wide array of information to get you the most accurate and up to date lists of people who have recently moved. These prospects are prime targets for local and national businesses of all types, as they are seeking products and services in their new local area. Be the first in your industry to reach out through direct mail marketing tonew movers and you can win their business. Contact us today to learn the benefits of adding direct mail to your marketing repertoire.

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