Mail Services That Really Deliver!

Expertise in direct mail is at the core of our business and we can help you grab attention with a wide range of formats and personalization. With decades of experience, we’re experts in the production, fulfillment and complex kitting required for today’s targeted mail programs. We mail millions of direct mail pieces daily, regularly exceeding the expectations of clients who rely on us to deliver time sensitive mail on time and budget.

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Personalization

Did you know that consumers encounter approximately 5,980 marketing messages each day? Clearly, that’s a lot of clutter to break through — and why personalized direct mail will help you stand out. Response rates to relevant, highly personalized direct mail campaigns are on average 4 times higher than responses to static, same-to-all messages. At Vision, we’ll help you to not only personalize by using prospect’s names and other personal information, but also by isolating and targeting recipients’ emotions, interests, location, past purchase history and so much more. By leveraging the right tools, information and technologies, we’ll help you to quickly and cost-effectively incorporate relevant content into every message. It’s savvy marketing that features personalized experiences aimed to increase response and drive long-term customer engagement.

Vision’s New Mover Program

45 million people move in the U.S. each year. With each move, they must make purchasing decisions and be ready to spend. That’s why it’s a life stage that provides marketers with a prime opportunity to seek and establish new customers.

The unique data approach of Vision’s New Mover Program stands head and shoulders above the competition. We pull from all of the sources that contain new mover data, so you’ll get the freshest leads and beat your competitors to the mailbox!

  • Unique multi-source data approach ensures the freshest leads possible.
  • Unbeatable speed to market (in home as early as eight days from the publish date).
  • A fortune 50 home improvement retailer has been using our data for the past 12 years with triple digit ROI.
50% of the population relocates
every 5 years 50%
$9,400 spent before and after move
Renters spend nearly $4,000 90%
80% try new products and services
from local businesses 80%
80% redeem coupons from merchants
before, during, and after move 80%
60% change their service provider
and 42% upgrade services 60%

To learn more, read our whitepaper, Why Targeting New Movers is the Best Move for Your Business

Vision also has a self-serve new mover’s mail program for small to medium size customers whose needs don’t require as much flexibility. Check out our offering at newmoversmail.com

multichannel marketing

Multi-Channel Marketing

To compete today, we recommend an integrated strategy across multiple channels to achieve a high level of interaction and ROI.  Vision has the capabilities and expertise across all channels to help you fashion a fully-integrated marketing program. Plan to capitalize on your resources, maximize your budget, improve response rates, monitor campaign success in real time and develop an ongoing, analytic-based strategy.

  • Trigger marketing
  • Email
  • IP targeted banner ads
  • Web-based landing pages
  • Online survey capture
  • SMS messaging
  • Personalized URLs
  • QR codes

Lettershop

Vision has an onsite post office and continues to invest in state-of-the-art technology and equipment to provide clients with a wide spectrum of lettershop services. Vision’s full bindery, warehousing and mail delivery optimization services to get the job done! For more details, see our logistics and fulfillment section.

Lettershop capabilities include:

  • Personalization
  • Cut-sheet and roll to roll lasering
  • High speed inserting
  • Custom displays
  • Camera matching
  • Ink jetting
  • Coin & post-it note-affixing
  • Wafer sealing
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Certified USPS Mail Services Provider

Vision is a certified USPS Mail Anywhere and Full Service Intelligent Mail Provider. As such, our customers enjoy several immediate logistical and cost-saving benefits. Most importantly, Vision no longer needs to transport mailings to the post offices where clients hold permits. Nor do clients need to purchase and maintain permits in our city. This distinction allows us to simply mail from our facility using client permits to save time and money.

Mailing Tracking

Vision’s comprehensive mail tracking system, Vision Track, empowers you as a decision maker with valuable data. Vision Track allows us to create and monitor complex in-home strategies. through the entire supply chain including; lettershop, logistics and the USPS. Through a series of reporting, we can also coordinate the timing of multi-channel marketing executions into this technology to assist with managing in-home delivery as well as confirming in-home delivery. Features of this service include:

  • Access detailed, real-time mail tracking data 24/7
  • Understand mail stream activity at a glance with color-coded mail tracking maps and chart
  • View near real-time data in a simple user interface
  • Access status maps reporting en-route mail until delivery
  • Zoom down to the individual recipient level
  • Use business rules to customize delivery notifications
  • Generate custom reports and data extracts
mail tracking

Digital Marketing

Your customers are more reachable than ever before. From the desktop to the doorstep and everywhere in between, we can help you maximize your relevance and reach your customers by putting the right message in the right place at the right time.

Email Marketing

From concept to execution and data analytics, our team of email experts are dedicated to growing your business through email. If you’re serious about improving the effectiveness and profitability of your email marketing strategy we can help you make it happen. Vision offers a complete end to end solution for companies large and small. The team at Vision can help bring all your marketing efforts together to create highly integrated, automated and branded campaigns that include targeted triggered email automatically generated based on your transactional Web, ERP and CRM interactions. Vision is uniquely qualified to include direct mail as a seamlessly integrated component of your multi-channel campaigns.

    • Consulting
    • Creative
    • Deployment and technical support
    • Triggered email campaigns
    • Monitoring and improvement of deliverability
    • HTML development
    • Reporting and analytics
    • Expert ESP knowledge-SilverPop, SalesForce, ExactTarget
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Vision Digital Direct-IP Targeted Banner Ads

Imagine being able to directly reach prospects online, just like you do offline with direct mail. With IP Targeting, you can. We’ve expanded on what we do best – targeted direct mail campaigns that are proven to increase ROI – and brought it into the digital realm. While most other online marketing tools use online cookie data, Vision uses offline data that is verified and drastically reduces the potential of non-human bot traffic. Having fused direct mail with digital advertising, Vision is like a digital postman for the online world.

The Advantages of Digital Direct:

  • Reach 100% of your intended targets, 100% of the time
  • Deliver banner ads directly to selected households
  • Ensure 99.8% accuracy with our IP address to home address match
  • 1:1 reach enables higher relevance and conversion
  • Pay only for ads that are delivered to real people – not bots

How IP Targeting Works

IP Targeting has taken the direct marketing model and moved it online by referencing an individual’s physical address and converting it to an IP address. Thanks to a proprietary data set and a system of highly complex algorithms, we can offer a highly accurate prospect profile to market to, then place advertisements directly on an individual computer by utilizing ONLY that individual’s home or business address. What’s more, specific neighborhoods, block levels, census tract groups, or entire zip codes may be targeted. Imagine serving targeted digital ads via IP addresses to entire college campuses, hotels, trade shows, conventions — any venue where masses gather.

IP Targeting’s technology finds the web entry point for each target; Assigns each web entry point a unique privacy ID; Then sends display ads only to websites where a targeted ID appears. The unique privacy ID is critical because it prevents individual computers from being personally identified. Unlike cookies, this technology is capable of providing an unprecedented level of detail and complexity without having to invade anyone’s privacy to get it.

New Movers-IP Targeted Banner Ads

With customer attrition being so high, new customer acquisition is critical in order to make up for the loss. But, how do you replace those lost customers?Each year, 45 million people move in the U.S.. With each move they are making purchasing decisions, and are ready to spend.

This makes the new mover life-stage a prime opportunity to gain and retain customers. Having good new movers data, combined with strategic direct mail campaigns through Vision, you can turn these new movers into your new customers.

How does it work?

We pull all of the sources that contain new mover data, so that you get the freshest leads and beat your competitors to the mailbox. We pull all of the sources that contain new mover data (public deed records, financial records, telephone companies, utility companies, etc.) We also compare all of the sources to give you the most accurate list possible. Talk to your Vision representative about capturing new business from new movers.

Multi-Channel Marketing

To compete today, we recommend an integrated strategy across multiple channels to achieve a high level of interaction and ROI.  Vision has the capabilities and expertise across all channels to help you fashion a fully-integrated marketing program. Plan to capitalize on your resources, maximize your budget, improve response rates, monitor campaign success in real time and develop an ongoing, analytic-based strategy.

  • Trigger marketing
  • Email
  • IP targeted banner ads
  • Web-based landing pages
  • Online survey capture
  • SMS messaging
  • Personalized URLs
  • QR codes
multichannel marketing

Let's talk

We’d welcome the opportunity to discuss your needs
and prove partnering with Vision is the right choice!