As we kick off the new year, now is a good time to mark your calendars to take advantage of the various promotions throughout the year. We’ve also included the 2016 USPS Postal Holidays! Have a great year!
2016 USPS Promotions
Great Mailing Opportunities
The 2016 “Proposed” USPS Mailing Promotions (subject to approval by the Postal Regulatory Commission) continues to build on the engagement strategies of the 2015 Promotions. The promotions focus on providing marketers with the opportunity to engage their customers by using dynamic color, new print techniques, mobile technology as well as traditional and innovative mail techniques. The promotions are designed to create excitement about mail and provide multiple opportunities for mailers to enhance the value of their mail.
First Class Mail Promotions
Earned Value Reply Mail (April 1 – June 30, 2016) – This promotion is designed to encourage mailers to promote First-Class Mail. The idea is to use First-Class Mail as a primary reply mechanism for their customers and to keep the CRM/BRM envelopes in their outgoing mail pieces by providing a financial benefit when the CRM/BRM envelopes are used. Mailers who register their MID information and use eligible Intelligent Mail® barcodes (IMbs) on their reply pieces will receive a postage credit for each mailpiece that is returned to the mailer during the promotion period. Registration runs February 15 – March 31.
Personalized Color Transpromo (August 1 – December 31, 2016) –Since 2014, the USPS has provided this promotion to encourage mailers of bills and statements to use color messaging in order to create a greater connection to and response from consumers. This promotion will provide an upfront 2% postage discount to mailers who use dynamic/variable color print for personalized transpromotional marketing messages on their bills and statements. This approach is intended to continue to grow the value of First-Class Mail and encourage mailers to invest in color print technology. Registration runs June 15 through December 31, 2016.
First Class and Standard Mailer Promotion
Emerging & Advanced Technology/Video in Print (March 1 – August 31, 2016) – The USPS continues to encourage mailers to integrate direct mail with mobile technology and now, with video/print technology. Mailers can earn an upfront 2% postage discount on mailpieces that include the use of standard NFC, or an “enhanced” augmented reality experience (augmented reality superimposes digital images or content over a live image of a mailpiece – “Enhanced AR” introduces additional animation and user interaction features). These mobile-based technologies allow the recipient to engage in innovative digital experiences triggered from their mail piece. New for this year is the inclusion of Video in Print to generate opportunities that leverage new video technologies incorporated with a printed mailpiece. Registration runs January 15 through August 31, 2016.
Standard Mail Promotions
Tactile, Sensory & Interactive Mailpiece Engagement (March 1 – August 31, 2016) – Tactile, sensory and interactive mailpieces were included in 2015’s Emerging & Advanced Technology Promotion. Due to its popularity, this year includes a new promotion focused solely on these applications. Advancements in paper, ink and interactive mailpiece elements provide marketers exciting new ways to enhance customer engagement opportunities. The engagement can be achieved through the innovative use of specialty inks, sensory elements, textural papers and the use of folds or other dimensional elements in which the recipient can interact and manipulate on the mailpiece. This promotion provides mailers with the opportunity to earn an upfront 2% postage discount by incorporating these features. Registration runs January 15 through August 31, 2016.
Mobile Shopping (July 1 – December 31, 2016) – This promotion provides mailers with the opportunity to earn an upfront 2% postage discount by integrating mobile technology with direct mail. Using technology platforms such as Quick Response (QR) Codes, Snap Tags, Watermarks and other advanced technologies, the consumers is launched from the mailpiece into online shopping experiences. This year adds social media opportunities through “Buy It Now” features highlighted to support shopping during social media activities. This promotion encourages mailers to adopt technologies that create consumer excitement and highlight the connection between the mailpiece and the digital shopping experience. Registration runs May 15 through December 31, 2016.
Click here for more information on how to participate in Promotions Incentives. Registration Information Webinars User Guides (for enrollment) Other Resources
2016 USPS Holidays
- Friday, January 1 – New Year’s Day
- Monday, January 18 – Birthday of Martin Luther King, Jr.
- Monday, February 15 – Washington’s Birthday
- Monday, May 30 – Memorial Day
- Monday, July 4 – Independence Day
- Monday, September 5 – Labor Day
- Monday, October 10 – Columbus Day
- Friday, November 11 – Veterans Day
- Thursday, November 24 – Thanksgiving Day
- Monday, December 26 – Christmas Day
Vision can help you navigate your next direct mail campaign. Contact your Vision account executive for assistance.