All Posts Tagged: direct mail

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Reaching Women Shoppers Though Direct Marketing

When it comes to shopping, women control as much as 85% of the average U.S. household spending.¹  A report from marketing website sheconomy found that 91% of new homes, 92% of vacations, 65% of new cars, 93% of food and 80% of healthcare are purchased by the woman of the household.  American women spend about $5 trillion annually. This represents over half the U.S. Gross Domestic Product. For retailers, women shoppers are their largest target audience. Reaching them is the challenge. What methods works?

As digital advertising continues to grow, the effectiveness of direct mail continues to drive new business to those retailers capitalizing on it. Additionally, with online shopping increasing each year, it is important to note that studies show that 67% of online action is driven by offline messages. A study by the Direct Marketing Association shows that 78% of consumers react to direct mail immediately when they receive mail from a brand that they’re interested in. 44% visit the brand’s website and 34% search online for more information about the product.

  • 91% of mail is picked up by the same person each day; 80% of them are women.²
  • 80% of those picking up mail (men and women alike) are the primary grocery shoppers.²
  • 22% of women shop online at least once a day.¹
  • 92% pass along information about deals or finds to others.³

Discuss your direct mail needs with a Vision representative. Click Contact Us and connect with Vision.

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² 2015 DMA Response Rate Report
³ Mindshare/Ogilvy & Mather
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12 Direct Marketing Stats That Break the Millennial Myth

Beyond the Myths: Young Adults Do Read Mail

Leading the digital revolution are Millennials (according to The Center for Generational Kinetics, are those born between the years 1977 and 1995).  The stereotypes are there: Millennials are digital natives, constantly checking their smartphones and the only way for marketers to reach them is through social media.¹

Well, truth have it, Millennials respond to a low-tech direct marketing approach that’s been around for centuries. We’re talking about paper in a mailbox.

Here are 12 statistics that may surprise you:

  • 84% of Millennials take the time to look through their mail.¹
  • 64% would rather scan for useful info in the mail than email.¹
  • 77% of Millennials pay attention to direct mail advertising.²
  • 90% of  Millennials think direct mail advertising is reliable.³
  • 57% have made purchases based on direct mail offers.³
  • 87% of Millennials like receiving direct mail.⁴
  • 50% of Millennials say they ignore digital ads.²

Compared with previous generations, Millennials are:

Still_Relevant- graph

Studies show Millennials enjoy receiving mail even more than non-Millennials. In fact, 50% of Millennials say they like to discover what the mail brings every day and consider time spent looking at and reading it time well spent.¹

Vision is a leading direct marketing solutions provider, recognized by national publications and ranked in the Top 20 for direct mail volume by Bell and Howell’s DM200. Expertise in direct mail is at the core of our business and we can help you grab attention with a wide range of formats and personalization. With decades of experience, we’re experts in the production, fulfillment and complex kitting required for today’s targeted mail programs. We mail millions of direct mail pieces daily, regularly exceeding the expectations of clients who rely on us to deliver time sensitive mail on time and budget. To speak to one of our direct marketing specialists, click the button below.

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1. USPS Mail Moments: 2016 Review, March 2016
2. Millennials: An Emerging Consumer Powerhouse, Quad/Graphics, March 2016.
3. Felicia Savage, “Don’t Hide In The Bushes: How To Use Direct Mail To Target Millennials,” PERQ, October 28, 2013.
4. “Direct Mail vs. Social Media | Q&A Showdown,” Divvy, January 15, 2016.
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Vision Acquires The Core Organization

News Advisory

Vision Acquires The Core Organization

Adds a leading direct response agency to its growing marketing services platform

CHICAGO, IL. April 24, 2017 – Vision, a leading marketing solutions provider announces its acquisition of The Core Organization, a leading direct response agency based in Chicagoland. The acquisition brings new direct response services to Vision, while adding state-of-the-art production and technology capabilities to Core’s growing client demands.

For over 25 years, Core has been a full-service direct response agency providing strategy, creative services, propriety data modeling and fulfillment services resulting in higher response rates and lower customer acquisition costs for its clients. Core has become a thought leader within the insurance, financial services and specialty retail verticals and was recently named by INC magazine to its prestigious list of 2016 Fastest Growing Private Companies in the US.

“We are extremely excited to have Core as our new partner,” said Doug Powell, CEO of Vision. “We have experienced significant organic growth in the last year and this acquisition continues that trajectory. Importantly, Core provides us new capabilities that our clients can leverage to make smarter marketing decisions. We will continue to make investments in people, services and technology to meet the growing demands of our clients.”

“Core continues to experience tremendous success in increasing the effectiveness of clients direct marketing and omni-channel campaigns. Joining forces with Vision, an industry leader in the execution of highly customized data driven communications, allows us to continue to focus on what we have proven delivers results,” said Steve Lumley, CEO of Core. “I am eager to work with the Vision team and we are confident the synergies of our two organizations will deliver great value to our clients.”

To learn more about The Core Organization, visit

About Vision

Vision is a leading provider of marketing service and technology solutions. The company specializes in multi-channel, personalized direct response campaigns, marketing automation solutions and large format graphics displayed at retail locations and large-scale events.  Vision serves national brands across many sectors including retail, insurance, financial services, healthcare, financial, automotive, e-commerce and not-for-profit. Vision is headquartered in Chicago and has approximately 350 employees.


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Vision Ranks 19th on Bell and Howell’s Direct Mail 200

Vision was recently recognized on Bell and Howell’s DirectMail 200 list. We are proudly ranked 19th for sales volume of direct mail. Ranking of the DM200 is based on estimated 2016 revenue generated from direct mail operations.

Expertise in direct mail is at the core of our business and we can help you grab attention with a wide range of formats and personalization. With decades of experience, we’re experts in the production, fulfillment and complex kitting required for today’s targeted mail programs. We mail millions of direct mail pieces daily, regularly exceeding the expectations of clients who rely on us to deliver time sensitive mail on time and budget.

Direct mail marketing is getting more personal, more real, and more effective thanks to affordable high-quality digital printing and technologies that simplify integration into a multi-channel campaign. And according the United States Postal Service, 57 percent of all the mail pieces in the U.S. is attributed to direct mail, representing approximately $9.4 billion in direct mail spending on print and mail services and postage.

To speak with a Vision representative, please click below and we will be sure to contact you shortly.

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Printing Impressions Top 400 med

Vision On the Rise in This Year’s Printing Impressions 400

We have great news to share! After a year that saw Vision achieve several large client wins, new investments in equipment, technology and facilities and a 49% growth in year-over-year sales, we capped off 2016 by again being recognized as a Printing Impressions Top 400 Company. Printing Impressions 400, now in its 33rd year, is the industry’s most comprehensive listing of the leading printing companies in the United States and Canada ranked by annual sales volume. Vision’s 2016 ranking is #66, up 44 spots from last year’s 110th ranking. See the full story HERE.

Vision has had the unique opportunity to be at the forefront of many industry changes. We have been able to create efficient, customized, cutting edge solutions for our clients.

About Vision

Vision is a leading provider of marketing solutions. The company specializes in multi-channel, personalized direct response campaigns, marketing automation solutions and large format graphics displayed at retail and large-scale event locations.  Vision serves national brands across many sectors including retail, insurance, healthcare, financial, e-commerce and not-for-profit. Vision is headquartered in Chicago and has approximately 300 employees.

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hp indigo 10000

Vision Adds Third HP Indigo 10000 Variable Digital Press

CHICAGO, IL. Nov 9, 2016
– Vision, a leading marketing solutions provider, announces the purchase of their third HP Indigo 10000 variable digital press. The HP Indigo 10000 is the largest variable digital press on the market with a 20 x 29 sheet size.

By adding a third HP Indigo 10000 to their newly expanded Bolingbrook production facility, Vision will be able to continue to bring in new business opportunities and develop more products that leverage the presss variable digital platform and large sheet size. The purchase will also allow them to increase the efficiency of their operations by moving relevant work off of the HP Indigo 7600s and onto the HP Indigo 10000s, where they can get more pieces up per sheet.

Installation of a third HP Indigo 10000 brings Vision’s total of HP Indigo press count to ten and also cements Vision’s spot as one of the largest independently owned HP Indigo shops in the country. “At Vision, we are dedicated to providing our customers with unbeatable quality while using the highest level of technology, and the HP Indigo technology is just that,” said Doug Powell, CEO of Vision.098c229

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Five Important Metrics That Prove Direct Mail Works

While some people may consider direct mail old fashioned, we think a better word is “classic”. Even as technology allows faster and faster communication, direct mail remains a highly effective part of local and national marketing efforts. Here are a few of the metrics that prove it:

Direct mail continues to be used heavily, with a 43 percent share of total local retail advertising.

Consumers are used to going to their mailboxes to get physical mailers from the businesses in their communities. By reaching out through the channel used by nearly half of all businesses, you are reaching people where they expect.

Seven out of 10 Americans say mail is more personal than the Internet.

There is nothing else quite like holding a physical piece of mail in your hands. Create inventive and enticing direct mail campaigns that urge prospects to open and look inside. The chances of them becoming curious enough to look inside are higher than they are with direct email, banner ads or other online marketing.

Personalized print media has a more powerful presence than a personalized email.

Audiences recognize that it takes more effort to customize print media than digital. They understand the level of effort that goes into a direct mail marketing campaign. This implicitly lets them know the effort you are willing to invest for clients and that you highly value customers.

Forty percent of consumers check out new businesses after receiving direct mail.

This is significantly higher than the percentage who look at new businesses after receiving an email. If only a portion of those go on to make a sale, there is still a remarkable return on your marketing investment.

Nearly half of all people keep direct mail marketing pieces for future reference.

How often do you look at advertising emails you saved to look at later? Chances are, you forget many and never go back. However, mail is a physical item that your prospects will run across again and again. If your direct mail campaign offerings pique their interest, they’ll save the piece until they need your service or have more time to research.

Vision uses a wide array of information to get you the most accurate and up to date lists of people who have recently moved. These prospects are prime targets for local and national businesses of all types, as they are seeking products and services in their new local area. Be the first in your industry to reach out through direct mail marketing tonew movers and you can win their business. Contact us today to learn the benefits of adding direct mail to your marketing repertoire.

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Vision Uses MailAnywhere™ to Capture Postage Savings

Vision’s Own PostMaster General

As a 40 year veteran in the mail industry, including 11 years with the United States Postal Service, Mike Rule has seen it all. He has served as a distribution clerk, supervisor, management trainee and superintendent of postal operations. For 23 years, Mike managed all postal and list processing programs for Solar Communications and most recently as Manager of Postal Affairs for Presort Solutions.

Four years ago, Mike joined Tobe Direct (a Vision Integrated Graphics Group company) as the Postal Affairs Manager. He is responsible for finding innovative ways to reduce customers’ postage expenditures. If you ask Mike to name some changes USPS has made over the past few years that most benefit our clients’ bottom line, he will undoubtedly bring up the Mail Anywhere program.

Mail Anywhere is a program that allows full-service mailers to send mail from any mailing location without needing to have additional permits. “The program has several immediate benefits, one being logistics,” explains Mike. “Now that Tobe has met the qualifications and is enrolled in the program, we no longer have to transport our clients mail to the post offices they hold permits with. They also do not have to purchase and maintain permits in our city. We can ship their mail from our facility using their permit.” And does this save our clients money? “In many cases, it can,” says Mike.

SCARBOROUGH, ME - DECEMBER 18: Totes of mail travel along a conveyor belt Thursday, Dec. 18, 2014 at the USPS sorting facility in Scarborough, Maine. Photo by Joel Page/Staff Photographer)

Using Mail Anywhere to Save Big

Finding ways to lower our clients cost is what Mike Rule does. We asked him to share an example where a client saved money by Tobe participating in the Mail Anywhere program. “One Chicago-area hospital runs a 100,000 piece mail program with us each year. In past years, those 100,000 pieces of mail had to be brought to a post office in the South suburbs where the customer held their own permit and was deposited as local entry mail.” explains Mike. “By utilizing the “Mail Anywhere” program, the Postal Service verified and accepted the mail at our Bolingbrook, IL facility where it was produced. Postage was paid through the customer’s mailing permit held at their original mailing post office, eliminating the need to send postage funds to an additional entry post office.”

And how does this save our client money? “Since the mailing was entered through our facility, we were able to use the services of a mail consolidator to ship the finished pallets to the destination postal facilities and capture drop ship postage discounts, resulting in a net savings to this customer of over $3,700.” explains Mike.

This is one example of the benefit in using Mail Anywhere. “We currently have over 30 customers registered for this program with us.” The service is available to mail fulfillment companies who have mailed at 90% full‐service at the business location and met the criteria set by the USPS. We have met these qualifications.”

To find out more about USPS’s Mail Anywhere and discover how Tobe can help you navigate through your next direct mail program, contact your Vision account executive.

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Your 2016 USPS Postal Promotions, Schedule, & Holiday Calendar

uspsAs we kick off the new year, now is a good time to mark your calendars to take advantage of the various promotions throughout the year. We’ve also included the 2016 USPS Postal Holidays! Have a great year!

2016 USPS Promotions

Great Mailing Opportunities

The 2016 “Proposed” USPS Mailing Promotions (subject to approval by the Postal Regulatory Commission) continues to build on the engagement strategies of the 2015 Promotions. The promotions focus on providing marketers with the opportunity to engage their customers by using dynamic color, new print techniques, mobile technology as well as traditional and innovative mail techniques. The promotions are designed to create excitement about mail and provide multiple opportunities for mailers to enhance the value of their mail.

First Class Mail Promotions

Earned Value Reply Mail (April 1 – June 30, 2016) – This promotion is designed to encourage mailers to promote First-Class Mail. The idea is to use First-Class Mail as a primary reply mechanism for their customers and to keep the CRM/BRM envelopes in their outgoing mail pieces by providing a financial benefit when the CRM/BRM envelopes are used. Mailers who register their MID information and use eligible Intelligent Mail® barcodes (IMbs) on their reply pieces will receive a postage credit for each mailpiece that is returned to the mailer during the promotion period. Registration runs February 15 – March 31.

Personalized Color Transpromo (August 1 – December 31, 2016) –Since 2014, the USPS has provided this promotion to encourage mailers of bills and statements to use color messaging in order to create a greater connection to and response from consumers. This promotion will provide an upfront 2% postage discount to mailers who use dynamic/variable color print for personalized transpromotional marketing messages on their bills and statements. This approach is intended to continue to grow the value of First-Class Mail and encourage mailers to invest in color print technology. Registration runs June 15 through December 31, 2016.

First Class and Standard Mailer Promotion

Emerging & Advanced Technology/Video in Print (March 1 – August 31, 2016) – The USPS continues to encourage mailers to integrate direct mail with mobile technology and now, with video/print technology. Mailers can earn an upfront 2% postage discount on mailpieces that include the use of standard NFC, or an “enhanced” augmented reality experience (augmented reality superimposes digital images or content over a live image of a mailpiece – “Enhanced AR” introduces additional animation and user interaction features). These mobile-based technologies allow the recipient to engage in innovative digital experiences triggered from their mail piece. New for this year is the inclusion of Video in Print to generate opportunities that leverage new video technologies incorporated with a printed mailpiece. Registration runs January 15 through August 31, 2016.

Standard Mail Promotions

Tactile, Sensory & Interactive Mailpiece Engagement (March 1 – August 31, 2016) – Tactile, sensory and interactive mailpieces were included in 2015’s Emerging & Advanced Technology Promotion. Due to its popularity, this year includes a new promotion focused solely on these applications. Advancements in paper, ink and interactive mailpiece elements provide marketers exciting new ways to enhance customer engagement opportunities. The engagement can be achieved through the innovative use of specialty inks, sensory elements, textural papers and the use of folds or other dimensional elements in which the recipient can interact and manipulate on the mailpiece. This promotion provides mailers with the opportunity to earn an upfront 2% postage discount by incorporating these features. Registration runs January 15 through August 31, 2016.

Mobile Shopping (July 1 – December 31, 2016) – This promotion provides mailers with the opportunity to earn an upfront 2% postage discount by integrating mobile technology with direct mail. Using technology platforms such as Quick Response (QR) Codes, Snap Tags, Watermarks and other advanced technologies, the consumers is launched from the mailpiece into online shopping experiences. This year adds social media opportunities through “Buy It Now” features highlighted to support shopping during social media activities. This promotion encourages mailers to adopt technologies that create consumer excitement and highlight the connection between the mailpiece and the digital shopping experience. Registration runs May 15 through December 31, 2016.

General Information

Click here for more information on how to participate in Promotions Incentives. Registration Information Webinars User Guides (for enrollment) Other Resources

2016 USPS Holidays

  • Friday, January 1 – New Year’s Day
  • Monday, January 18 – Birthday of Martin Luther King, Jr.
  • Monday, February 15 – Washington’s Birthday
  • Monday, May 30 – Memorial Day
  • Monday, July 4 – Independence Day
  • Monday, September 5 – Labor Day
  • Monday, October 10 – Columbus Day
  • Friday, November 11 – Veterans Day
  • Thursday, November 24 – Thanksgiving Day
  • Monday, December 26 – Christmas Day

Vision can help you navigate your next direct mail campaign. Contact your Vision account executive for assistance.

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