Imagine being able to directly reach prospects online, just like you do offline with direct mail. With IP Targeting, you can. We’ve expanded on what we do best – targeted direct mail campaigns that are proven to increase ROI – and brought it into the digital realm. While most other online marketing tools use online cookie data, Vision uses offline data that is verified and drastically reduces the potential of non-human bot traffic. Having fused direct mail with digital advertising, Vision is like a digital postman for the online world.
The Advantages of Digital Direct:
- Reach 100% of your intended targets, 100% of the time
- Deliver banner ads directly to selected households
- Ensure 99.8% accuracy with our IP address to home address match
- 1:1 reach enables higher relevance and conversion
- Pay only for ads that are delivered to real people – not bots
How IP Targeting Works
IP Targeting has taken the direct marketing model and moved it online by referencing an individual’s physical address and converting it to an IP address. Thanks to a proprietary data set and a system of highly complex algorithms, we can offer a highly accurate prospect profile to market to, then place advertisements directly on an individual computer by utilizing ONLY that individual’s home or business address. What’s more, specific neighborhoods, block levels, census tract groups, or entire zip codes may be targeted. Imagine serving targeted digital ads via IP addresses to entire college campuses, hotels, trade shows, conventions — any venue where masses gather.
IP Targeting’s technology finds the web entry point for each target; Assigns each web entry point a unique privacy ID; Then sends display ads only to websites where a targeted ID appears. The unique privacy ID is critical because it prevents individual computers from being personally identified. Unlike cookies, this technology is capable of providing an unprecedented level of detail and complexity without having to invade anyone’s privacy to get it.
To continue the conversation about IP Targeting and other Vision marketing solutions, please contact Jeff Bauer at 331-318-7695 or email him at jbauer@visionps.com.
